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Jade Sasser

Gender equality and sustainable development
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Climate anxiety and the kid question : deciding whether to have children in an uncertain future
"Climate Anxiety and the Kid Question looks at how environmental emotions influence whether, when, and why people today decide to become parents--or n...
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Debating Malthus : A Documentary Reader on Population, Resources, and the Environment
"Does the environment pose limits to human population size and wellbeing? Or does human intelligence and resourcefulness ensure that environmental lim...
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On Infertile Ground Population Control and Women's Rights in the Era of Climate Change
A critique of population control narratives reproduced by international development actors in the 21st century Since the turn of the millennium, Ameri...
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Catherine Gudis

Buyways: billboards, automobiles, and the American landscape
Publ. in 2004.
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THE CULTURE OF MOBILITY
The newly expanding highways were the logical place for outdoor advertising to develop since, as one industry commentator put it, the job of outdoor a...
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The Frontal Sinus: Surgical Approaches and Controversies
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Buyways : billboards, automobiles, and the American landscape
Zoning and the road to federal legislation -- Losers and winners -- Conclusion: the road ahead.
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Catherine Gudis Buyways: Billboards, Automobiles and the American Landscape 2004 Routledge New York viii + 333 pages, US$22 paperback
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PRODUCING MOBILE AUDIENCES AND CORRIDORS OF CONSUMPTION
Salesmen for poster advertising explained that the appeal of the poster was its outdoors setting, where nature “puts people in a friendly, cheerful, o...
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Introduction
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Ray Johnson : correspondences
In 1995, the resolutely reclusive Ray Johnson reemerged into the spotlight when he died in a mysterious and spectacular way, leading to the discovery...
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Buyways: Billboards, Automobiles, and the American Landscape. By Catherine Gudis. New York: Routledge, 2004. viii+333 pp. Illustrations, notes, bibliography, index. Paper $22.00
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LOSERS AND WINNERS
Though through the years the battle lines in the billboard war tended to be drawn between aesthetics and business, the billboard advocates were not wi...
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THE KIDS' READING ROOM; 'Touring Wilshire Boulevard'; Part 2: The story so far: Mrs. Kelly's class is taking a bus tour down Wilshire Boulevard to learn about the history and architecture of the Los Angeles area: HOME EDITION
The class returned to the bus and the driver carefully steered into the traffic of Wilshire Boulevard. Cars, city buses, tow trucks, delivery vans and...
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Helter skelter : L.A. art in the 1990s
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Not the way to honor Black Angelenos; Kevin de Leon wants to rename Pershing Square after Biddy Mason, who has a public memorial
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Public History Introduction
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Introduction
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Public culture : diversity, democracy, and community in the United States
In the United States today many people are as likely to identify themselves by their ethnicity or region as by their nationality. In this country with...
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THE PASTORAL VIEW
Could one justify protecting areas in Illinois, Nebraska, and Oklahoma as easily as California’s redwood forests or Hawaii’s tropical foliage and beac...
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A TOKEN OF MY AFFECTION: Greeting Cards and American Business Culture
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Introduction
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Correspondance, 1924-1925
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VISUALIZING DISTRIBUTION
In 1925, Secretary of Commerce Herbert Hoover announced with pride that since the end of the Great War America’s ability to make quality goods had rea...
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Buyways: Billboards, Automobiles, and the American Landscape
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"Playa Politics: Technology, Nature, and Conflict at Southern California's Salton Sea."
When Anglo Americans first encountered Southern California’s Colorado Desert in the mid-nineteenth century, they were appalled by what they saw there....
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Buyways: Billboards, Automobiles, and the American Landscape
First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company. Catherine Gudis is an assistant professor at the University...
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BEFORE THE CAR
As industrial America grew, so did advertising outdoors. Handbills and broadsides for farm machinery, auctions, runaway slaves, stagecoach schedules,...
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Buyways: Billboards, Automobiles, and the American Landscape
Ahlgren reviews Buyways: Billboards, Automobiles, and the American Landscape by Catherine Gudis.
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The Independiente "Mexican School": Pedagogies of Race, Place, and Citizenship in Riverside, Ca., 1918-1933
The following study is an examination of how racialized forms of citizenship were produced and reinforced pedagogically as part of placemaking efforts...
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Driving consumption
Contribution to a "History and Technology" forum on Cotten Seiler's "Republic of Drivers: A Cultural History of Automobility in America" (2008). Quest...
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THE CONSOLIDATION AND GROWTH OF NATIONAL ADVERTISING
Though national advertising campaigns began in the nineteenth century, the advertising boom really came with the twentieth. It accompanied such phenom...
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Buyways: Billboards, Automobiles, and the American Landscape
Gudis, Catherine. Buyways: Billboards, Automobiles, and the American Landscape. Routledge: Taylor & Francis Group. (Cultural Spaces). 2004. c.304p. il...
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Anxious Electorate: City Politics in Mid-1920s America
The 1920s has had a reputation as being a fallow period in the history of American urban politics, having the image of being a decade when business el...
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The Other LAPD: Homeless and formerly incarcerated people making art in LA’s Skid Row
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PART 1 PRODUCING A LANDSCAPE OF SIGNS
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Buyways: Billboards, Automobiles and the American Landscape
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Public History Introduction
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The Billboard War: Gender, Commerce, and Public Space
As the urban environment decentralized in the 1920s and 1930s with the adoption of the car as a routine part of American life, the highway became more...
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ACKNOWLEDGMENTS
The quote above aptly summarizes the great variety of “folk” who have helped me with this project. I am grateful for the intellectual support provided...
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Los Angeles and the 1984 Olympic Games: Cultural Commodification, Corporate Sponsorship, and the Cold War
ABSTRACT OF THE DISSERTATION Los Angeles and the 1984 Olympic Games: Cultural Commodification, Corporate Sponsorship, and the Cold WarbyJosh R. Lieser...
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Public History Introduction
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The Billboard War: Gender, Commerce, and Public Space
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AN ARCHITECTURE OF MOBILITY
The changed locations and relationships between buyers and sellers in the age of mass advertising and the automobile meant that advertisers, architect...
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Buyways: billboards, automobiles, and the American landscape
In Buyways, Catherine Gudis focuses on the development of the outdoor advertising industry in 20th century America, and its role in the commodificatio...
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Engaging place, engaging practices : urban history and campus-community partnerships
"Engaging Place, Engaging Practices is an edited volume that explores the challenges and successes of campus-community collaborations grounded in urba...
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The road to consumption: Outdoor advertising and the American cultural landscape, 1917-1965
In the first decades of the twentieth century, the American landscape changed dramatically with the availability of automobiles, the construction of h...
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PART 2 DISTRIBUTING TRAFFIC AND TRADE
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Policing Mental Health
"Last Day of Freedom" and "Code," two films that address different aspects of the intersection of mental health and law enforcement, will screen on Ju...
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A Forest of signs : art in the crisis of representation
A Forest of Signs documents a major exhibition of critical art in the last decade, one that marks a change in the art world, perhaps even in the broad...
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Public History: Introduction
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ILLUSTRATION CREDITS
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Shaping Commemorative Imaginaries: The Case for Old Town Sacramento
This thesis explores the construction of the Old Sacramento Historic District during the post-war period. As a case study, this thesis explores how th...
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LAX, the Los Angeles Exhibition 92
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Catherine Gudis. Buyways: Billboards, Automobiles, and the American Landscape. New York: Routledge, 2004. viii + 333 pp. ISBN 0-415-93454-0, $90.00 (cloth); 0-415-93455-9, $22.00 (paper)
Buyways: Billboards, Automobiles, and the American Landscape, by Catherine Gudis, is reviewed.
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ILLUSTRATION CREDITS
Figures 1. Poster 14, no. 12 (1923): 34. Outdoor Advertising Association of America Archives, John W.
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THE KIDS' READING ROOM; 'Touring Wilshire Boulevard'; Part 1: HOME EDITION
"But you see only a small part of it," said [Susan]. "Wilshire starts in downtown Los Angeles, continues through Beverly Hills and ends at the ocean i...
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Myth & mirage : inland Southern California, birthplace of the Spanish colonial revival
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Opinion: Kevin de León's plan to rename Pershing Square is not the way to honor Black Angelenos
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Art and the City: Civic Imagination and Cultural Authority in Los Angeles
The towers have become national civic emblems representing naïve modernist folk art; urban blight and racial segregation; and "popular notions of blac...
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Making Home Again: Japanese American Resettlement in Post-World War II Los Angeles, 1945-1955
For Japanese incarcerated during World War II, returning “home” to Los Angeles was daunting. Often, though, Nisei deliberately kept experiences from t...
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History and material culture : a student's guide to approaching alternative sources
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MODERN ART AND ADVERTISING
The question of effectiveness remained troublesome, even to an industry that embraced the social sciences and sought to apply its techniques to busine...
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A Right to the City
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Remembering Bell Mountain: African American Landownership and Leisure in California’s High Desert During the Jim Crow Era
This dissertation is a biography of place that tells the story of Bell Mountain, an early twentieth-century African American homesteading community lo...
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Lions & eagles & bulls : early American tavern & inn signs from the Connecticut Historical Society
"This catalogue - published in conjunction with a major traveling exhibition - features works from The Connecticut Historical Society, which houses th...
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WHEN SEPARATE SPHERES COLLIDE
Women of the middle and upper classes had been vocal opponents of billboards for some time before the proliferation of the automobile. Around the turn...
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Buyways: Billboards, Automobiles and the American Landscape/America's Auto Age: Signatures of Landscape and Place
Zelinsky reviews Buyways: Billboards, Automobiles and American Landscape by Catherine Gudis and America's Auto Age: Signatures of Landscape and Place...
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The Constituency Isn’t Digital: Rethinking Engagement in Digital Cultural Heritage
This thesis seeks to explore shifting paradigms in digital collections work in the twenty-first century. It puts into conversation different models of...
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Walking the Talk: Art, History, and the Politics of Public Participatory Memory in L.A.’s Skid Row
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NOTES
Press, 1990), 152. The jumbled message of the multilayered posters was a popular subject for engravings in the period. See, for instance, “The Bill-Po...
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Buyways: Billboards, Automobiles, and the American Landscape
Nunnally reviews Buyways: Billboards, Automobiles, and the American Landscape by Catherine Gudis.
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Jitneys, Buses, and Public Transportation in Twentieth Century Los Angeles
This project uncovers the role of buses and their riders in shaping Los Angeles urban history in two crucial moments. First, while the private automob...
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Review Essay: Producing the North American Metropolitan Landscape: ROBERT D. BULLARD, GLENN S. JOHNSON, AND ANGEL O. TORRES, eds., Sprawl City: Race, Politics, and Planning in Atlanta. Washington, DC: Island Press, 2000, pp. xiii, 236, tables, notes,...
Several books are analyzed, including the following: Robert D. Bullard, Glenn S. Johnson and Angel O. Torres' Sprawl City: Race, Politics, and Plannin...
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INTRODUCTION
To entrepreneurs, real-estate developers, city boosters, nature enthusiasts, and even urban and regional planners, cars and highways were opening up t...
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Allies of the earth: railroads and the soul of preservation
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Cystic Fibrosis and Chronic Rhinosinusitis: Interventions on the Horizon
An increased understanding of the physiology and pathogenic mechanisms leading to infection in cystic fibrosis (CF) airways has led to a number of rec...
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A Forest of Signs: Art in the Crisis of Representation ed. by Catherine Gudis (review)
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A NATION ON WHEELS
In the densely populated cities of the late nineteenth century, outdoor advertisers had found ample audiences of pedestrians, carriages, and trolleys...
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Buyways: Billboards, Automobiles, and the American Landscape.(Cultural Spaces.)
Friedman reviews Buyways: Billboards, Automobiles, and the American Landscape by Catherine Gudis.
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Clothing and Fashion
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Gudis, Catherine. Buyways: Billboards, Automobiles, and the American Landscape
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CONCLUSION: THE ROAD AHEAD
While Lady Bird Johnson waxed poetic about the power of the birds and the trees, James Rosenquist and Andy Warhol were taking lessons they had learned...
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Public Culture: Diversity, Democracy, and Community in the United States
In the United States today many people are as likely to identify themselves by their ethnicity or region as by their nationality. In this country with...
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Historians and the Obligation to Bear Witness: The Case for Expert Testimony and Testimonios
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Catherine Gudis. Buyways: Billboards, Automobiles, and the American Landscape. (Cultural Spaces.) New York: Routledge. 2005. Pp. viii, 333. $22.00
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BOOK COVER
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Buyways: Billboards, Automobiles and the American Landscape
Buyways: Billboards, Automobiles and the American Landscape by Catherine Gudis is reviewed.
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Public History: Introduction
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TRAFFIC AND TRADE: “BUYING POWER IN MOTION”
In 1924, traffic expert Miller McClintock began to wonder whether automobiles had changed markets permanently. “Stores that were once remote may now b...
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BELIEFS; Students' Work Opens Doors to Culture, History; Schoolchildren research and visit eight landmark Wilshire Boulevard- area houses of worship and compile a booklet as a guide for other youths: HOME EDITION
[Catherine Gudis] visited St. Basil's with the students. There, [Jacki Breger] pointed to the abstract windows, so different from the story- telling w...
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Cultures of commerce : representation and American business culture, 1877-1960
This anthology contributes to the scholarship occurring at the intersection of business history and the study of cultural forms, ranging from material...
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America's roadside reading; Buyways: Billboards, Automobiles, and the American Landscape; Catherine Gudis; Routledge: 334 pp., $22 Signs in America's Auto Age: Signatures of Landscape and Place; John A. Jakle and Keith A. Sculle; University...
For most of the 20th century, America the Beautiful waged war with America the Prosperous over the issue of billboard advertising. This struggle is re...
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BIBLIOGRAPHY
Agnew, Hugh. Outdoor Advertising. New York: McGraw-Hill, 1938. Alexandre, Arsène, M. H. Spielmann, H. C. Bunner, and August Jaccaci. The Modern Poster...
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Introduction
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Oehlen Williams 95
"The Wexner Center invited artists Albert Oehlen and Christopher Williams to assume a curatorial guise in which they selected, edited, and designed an...
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Catherine Gudis. Buyways: Billboards, Automobiles, and the American Landscape. New York: Routledge, 2004. viii + 333 pp. ISBN 0-415-93454-0, $90.00 (cloth); 0-415-93455-9, $22.00 (paper)
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Documenting COVID-19
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“We Don’t Mention the United States:” The Cultural Politics of Historical Interpretation Within the Settler State of Hawai’i at Puʻukoholā Heiau and ‘Iolani Palace
Through analyses of two foundational sites of the Hawaiian Kingdom—Puʻukoholā Heiau and ‘Iolani Palace—this dissertation offers an alternative interpr...
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Roni Horn : the Museum of Contemporary Art, Los Angeles.
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THE BILLBOARD WAR
Both the warring women, named “scenic sisters” by scornful outdoor advertisers, and their billboard “brethren” (also called “boys” and oftentimes “bar...
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Review of Runte, Allies of the Earth: Railroads and the Soul of Preservation
By the 1960s passenger trains were in serious decline, displaced by cars, airplanes, and railroad executives more interested in the cash earned from c...
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Book Reviews
Appalachian Folkways . By John B. Rehder. Baltimore: The Johns Hopkins University Press, 2004. Preface, notes, glossary, references, and index, x+353...
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